Introduction to digital marketing notes. Those notes include basic definitions a various marketing concepts.
(Higher Quality to Lower Quality)
CRO is a systematic approach to increase the number of website visitors taking desired action.
Also, make the organization future-proof. (Geleceğe hazır hale getirir)
A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets. High-level KPIs may focus on the overall performance of the business, while low-level KPIs may focus on processes in departments such as sales, marketing, HR, support and others.
One way to evaluate the relevance of a performance indicator is to use the SMART criteria. The letters are typically taken to stand for Specific, Measurable, Attainable, Relevant, Time-bound. In other words:
Making your KPIs actionable is a five-step process: